SARASOTA FILM FESTIVAL 

The concept is “Inside the Camera”, where the viewer is shown the inside of a video camera through a creative, dreamlike atmosphere.  Throughout the collaborative work with Alex Galanty, there were struggles and hardship. First, we had to come up with ideas on how the animation can catch the audience attention and how it will relate to the theme of Sarasota Film Festival.  After going through many failures and concepts, we got approved by simplifying the design.  The animation shows symmetrical graphic animation referred from camera's shape of lens and their movement on how they work. We caught our client's attention by working on the animation as we added creativity implementing their words.  As a result, our animation was chosen to Logo Reveal for the Closing Ceremony. 

Process